Live experiences
Memorable branded spaces and moments inside the festival.
Sheffield · 1 to 4 July 2027
The UK's biggest podcast festival.
Britain's favourite podcasts, its biggest broadcasting personalities and thousands of fans come together in Sheffield for 4 days of live shows.
Best pals and broadcasting powerhouses Greg James and Alice Levine spearhead Crossed Wires as Creative Directors, alongside award-winning producer Dino Sofos.
The festival reaches millions.
Major talent, live audiences and cultural moments make content people watch, share and talk about. Hosts post to their own followers, shows clip their sets and the festival channels carry it all to people who were never in the room.
Crossed Wires 2026 in Numbers
50k
attendees across our venues
90k
footfall across the weekend
65m
total press reach of 2026's festival
8.4m
Instagram views
132k
content interactions
Watch · BBC iPlayer
Crossed Wires on BBC iPlayer.
Crossed Wires had its own dedicated BBC iPlayer channel, with full shows from the festival.
Watch on BBC iPlayer
What they're saying
- The world's biggest podcast festival, Podnews
- The Glastonbury of podcasting, Danny Robins
Your favourite podcasts. Your favourite hosts. All in one place.
Each show brings its own listeners and its own channels. When a podcast announces its Crossed Wires date, the news travels straight to a community that is already engaged.
Previous guests and shows include
Alice Levine · Greg James · Zoe Ball · Jo Whiley · Michael Palin · Sara Cox · Nish Kumar · Russell Kane · Angela Scanlon · Vicky Pattison · Sara Pascoe · Jamie Laing · Anita Rani · Laura Kuenssberg · David Dimbleby · David Baddiel · Elizabeth Day
Every conversation. Every obsession. Every kind of podcast fan.
One festival, many audiences. Brands can reach fans of comedy, politics, sport and parenting in the same place, or focus on the one that fits.
Politics, power and history
Music and pop culture
Comedy and entertainment
Wellbeing and good living
- Entertainment
- Comedy
- True Crime
- Politics and Power
- History
- Sport
- Music and Pop Culture
- Women's Voices
- Family, Kids and Parenting
- Business and Entrepreneurship
- Food
- Home
- Good Living
- Wellbeing and Spirituality
Make your brand part of the experience.
Some of the ways partners can bring their brand to life. These are illustrations of what is possible, not fixed package inclusions.
Audience rewards
Ticket access, competitions, hospitality or special experiences for your customers.
Content partnerships
A place in festival announcements, social content and editorial moments.
Talent-led ideas
Collaborations with participating hosts, subject to their agreement and rights.
On-site activation
Demonstrations, sampling and interactive experiences in front of festival crowds.
Year-round campaigns
Announcements, promotion and live moments joined up into one campaign.
Become a brand sponsor of this unique festival.
Every partner sits on the screens behind the talent, in fixed tier order, at every show across the weekend. So your brand is in frame in photos, clips and audience posts.
Headline Partner
The festival carries your name. Everything the audience sees, hears and reads about Crossed Wires carries your brand with it.
- Festival naming rights
- Main stage presence
- On screen branding
- Press and marketing
Official Partner
An Official Partner of the whole festival: on screen at every show, visible across the site, and the only brand in your category.
- Category exclusivity
- Branded signage
- Stage presence and on screen branding
- VIP hospitality
Programme Partner
You own one of the festival's genre strands for the weekend, and every show inside it carries your name.
- Genre naming rights
- Branded signage
- Stage and on screen presence
- Show tickets and VIP hospitality
Official Supplier
A physical presence across the festival: your product in the hands of audiences and in talent hospitality gifts.
- Right to name as Official Supplier
- Green rooms stocked for talent
- Activation space in Barker's Pool
- Sampling across the festival
Every partnership is shaped around your objectives, audience and ambitions. We'll work with you to create something distinctive that the Crossed Wires audience will remember.
Get In Touch
Be part of what's next.
Crossed Wires brings together Britain's favourite podcasts, extraordinary talent and thousands of passionate fans. We're inviting a select number of brands into its next chapter, through partnerships that run from the first announcement to the final festival moment and beyond.
Get In TouchSheffield · 1 to 4 July 2027