Ruby Pie

Clients · Podcasts & Live Events

We work with creative IP and rights holders

We represent podcasts, festivals and live events, bringing brands into the room where culture gets created, and hearts and minds are won.

Featured titles & events

Energetic, editorial and insider-led. Each property is built for meaningful, not transactional, partnerships.

Dig ItPodcast

Dig It

Zoe Ball and Jo Whiley

A twice-weekly lifestyle podcast focused on home, garden, culture and the realities of midlife. A premium audio environment reaching affluent midlife UK women, with an integrated ecosystem across podcast, Substack, Instagram and TikTok.

#1

Apple Podcasts

191k+

Weekly listeners

11%

Social engagement

20M+

Social video views YTD

Audience

70%+ aged 45+, predominantly female and 92% UK based. Affluent, established homeowners with high purchasing power. Midlife UK women account for £92bn annual spend, and 93% make household purchasing decisions.

Ideal brand fit

Premium home and garden, mid-market fashion for 45+, premium food and drink, garden brands, music and audio, home improvement, travel and midlife wellness and beauty.

Commercial opportunities

  • Host-read integrations
  • Branded segments and series
  • Substack and social extensions
  • Seed to Bloom partnership packages
Enquire about Dig It
Sisters of DefiancePodcast

Sisters of Defiance

Anita Rani

A premium interview podcast exploring women who have challenged convention and reshaped culture. Hosted by award-winning broadcaster Anita Rani, it seeks depth, honesty and real stories rather than surface-level content.

Anita Rani

Host

Women 25-54

Audience

UK + intl

Reach

Audience

Female skew, typically 25 to 54, UK core with international appeal. Curious, ambitious and values-driven, interested in identity, power, resilience and social change. A diverse and inclusive audience with strong appeal to women underrepresented in mainstream media.

Ideal brand fit

Brands aligned with empowerment, leadership and cultural impact, looking to be part of meaningful, values-led conversations.

Commercial opportunities

  • Title and series sponsorship
  • Host-read integrations
  • Values-led brand partnerships
  • Social and editorial extensions
Enquire about Sisters of Defiance
Outrage & OptimismPodcast

Outrage & Optimism

Christiana Figueres and co-hosts

A global climate and sustainability podcast focused on leadership, systems change and solutions. Mission-driven and rigorous, it convenes the people shaping the response to the climate crisis.

Global

Reach

Leaders 30-65

Audience

Climate

Theme

Audience

Global audience aged 30 to 65: sustainability leaders, corporate decision makers, policy makers, NGO leaders, climate tech founders and investors. Mission-driven, values-led and focused on long-term impact.

Ideal brand fit

Values-aligned brands seeking association with credibility and leadership in climate, and access to a networked, influential audience.

Commercial opportunities

  • Long-term, values-aligned partnership
  • Title and series sponsorship
  • Thought-leadership content
Enquire about Outrage & Optimism
Crossed WiresLive Event

Crossed Wires

Founded by Greg James and Alice Levine

Founded by Greg James and Alice Levine, Crossed Wires is an annual podcast festival in Sheffield and one of the UK's leading live podcast events. A multi-day, multi-venue celebration of podcast culture across the city.

35,000

2026 attendees

80,000+

Weekend footfall

11.1M

Social reach

£2.1M

Earned PR value

Audience

Broad age range, skewing 45-54 and 55+, 70% female. 55% travel from outside South Yorkshire and over half attend multiple shows. Highly engaged fans of podcast culture, experience-led and socially motivated.

Ideal brand fit

Audio and streaming platforms, premium FMCG, broadcasters and media, telecoms, financial services, drinks, automotive, travel and wellbeing brands seeking a cultural moment.

Commercial opportunities

  • Festival headline and venue partnerships
  • Branded stages and zones
  • Experiential activation
  • Friend to Headliner packages
Enquire about Crossed Wires
Day FeverLive Event

Day Fever

With Vicky McClure

A live daytime rave and a national movement: not one party, but the whole arc, from getting ready to the afterparty. A 4-8pm celebration that runs across 30 UK cities a month, with a fiercely loyal community of repeat attendees.

30

Cities per month

100,000+

Mailing list

4-8pm

Prime slot

Audience

Women aged 35 to 55 at the heart of it: joyful, passionate and there to have fun without taking themselves too seriously. A national footprint with strong local energy and high repeat attendance.

Ideal brand fit

Beauty and fragrance, fashion and resale, jewellery, travel and mobility, music and audio, drinks, wellbeing, treats, dating and payments brands.

Commercial opportunities

  • City and tour partnerships
  • On-site experiential activation
  • Talent and content collaborations
  • Sampling and social extensions
Enquire about Day Fever
For details on the podcasts in development, get in contactGet in contact

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