Host reads
Zoe and Jo read your message in their own words. Our editorial team shapes it with you so it sounds like part of the show, not an interruption.
Dig It
Zoe Ball and Jo Whiley on home, beauty, music and the messy, beautiful reality of living well.
A twice-weekly podcast built on the friendship of two of Britain's best-known broadcasters, and the loyal community that has grown up around them.
What listeners say
Listener comments: Relatable. I'm already ordering…. Refreshing. Perfect combination. Informative
“New to podcasts… listening again”
“The things I can connect with”
Trust that turns into action. When Zoe and Jo recommend something, their listeners go and find it.
Dig It is thriving
Real scale, and an audience that sticks around to the end.
500k+
monthly listeners
Reach on the scale of a national radio slot, with new episodes twice a week.
20M+
social video views this year
Your campaign travels well beyond the podcast feed.
80 to 93%
Apple Podcasts retention
Listeners stay for the whole episode, host reads included.
23.8%
Instagram engagement
Nearly 1 in 4 viewers engage. Typical is 2 to 5%.
92%
UK-based audience
Almost no wasted reach for a national UK brand.
Presenter reach
On top of the show's own channels, Zoe and Jo bring huge personal audiences.
6.2M
Zoe Ball, views a month
4.8M
Jo Whiley, views a month
Dig It combines meaningful scale with an engaged and loyal audience.
Request Sponsorship Packages
The Dig It audience
“The people who listen to us have grown up with us.”
Zoe and Jo
Established women who run the household, buy for the family and act on a trusted tip. They have listened to Zoe and Jo for 30 years.
70%+
aged 40 and over
93%
female on Instagram
35 to 64
where engagement from women peaks
2 a week
episodes, so you stay relevant all year
- Home
- Gardening
- Style
- Music
- Family
- Lifestyle
Advertise with Dig It
More than an ad slot. Your brand joins the conversation across audio, video, social and the Dig It newsletter.
Branded segments
A longer chat built with your brand and woven into an episode, then cut for Instagram, Zoe and Jo's Stories and the Dig It Substack.
Product placement
Your product in Zoe and Jo's world: on set, in the conversation, on social and with buy links in the newsletter.
Branded posts and video cut-downs that carry your campaign well beyond the podcast feed.
Substack
Feature in the weekly Dig It newsletter, where listeners click through to the products and tips mentioned on the show.
Mix and match across every channel.
Work with Dig ItExclusive partnerships
Own a Dig It feature
Become the exclusive partner of a regular feature listeners already know and look forward to.
Gardening
Sponsor the show's regular gardening slot. A natural home for brands in homes, gardens, retail, food, lifestyle, sustainability and outdoor living.
- Podcast
- Video
- Zoe and Jo's Stories
- Substack
Crate Digging
Zoe and Jo pick through their favourite records. Two of Britain's best-loved broadcasters, their choices and the partner brand, will reach far and wide.
- Podcast
- Video
- Social
- Instagram Stories
- Substack
Book Club
Sponsor the regular book club. Zoe and Jo share what they're reading in fiction and non-fiction. The perfect fit for a brand that is about bringing to life our senses, a deeper connection with life and each other.
- Podcast
- Video
- Zoe and Jo's Stories
- Substack
Interested in owning a Dig It feature?
Work with Dig ItCase studies
Brand partnerships in action
What brands set out to do with Dig It, and what we made together.
starling
Bringing "Good With Money" to life
Purpose
Take Starling's "Good With Money" campaign beyond standard podcast ads: reach in a trusted setting, with content that could travel into its wider media.
What it included
Host reads, a "Good With Money" branded segment, listener stories, Substack editions and a Zoe and Jo Instagram reel.
Panda London
A summer of better sleep
Purpose
Put Panda's bamboo bedding in front of a large, engaged audience, with a clear route to purchase and content it could reuse.
What it included
Host reads with the product on screen on YouTube, a Dig It discount code, featured Substack sponsorship and Instagram video.
Belvoir
A summer launch with trusted voices
Purpose
Reach a large UK audience at the start of summer, with Belvoir's cordials and pressés recommended by voices listeners trust.
What it included
Host reads with the product on screen on YouTube, Substack features and a Dig It Instagram reel.
See the full results, channel by channel.
Request case studiesSee Dig It in action
The latest from Zoe and Jo, wherever you like to find them.
Watch · YouTube
The latest full episode
Listen · Spotify
New episodes every Monday and Wednesday.Open in Spotify →
Read · The Dig It Substack
Russell Brand Jailed, Bono's Song For Jo & Christmas... Already?
As Russell Brand is found guilty and sentenced to 10 and a half years in jail, Jo and Zoe talk about the immense bravery of the victims who came forward, and the huge impact of the judge’s words in the courtroom.
Read the latest →Follow · Instagram
@digitpod
Reels, behind the scenes and 23.8% engagement.
Why Dig It?
Trusted voices
Zoe and Jo have been part of their listeners' lives for 30 years.
An audience with influence
Established consumers who make the buying decisions at home.
Real engagement
Listeners reply, take part and act on what they hear.
More than a podcast
Audio, video, social, Substack, product integration and live events, working together.
Let's create something together.
Podcast sponsorship, branded content, product integration or a bigger partnership across the Dig It world. We'll build it around your audience, goals and budget.
Work with Us